2010 trends accroding to Entrepreneur Magazine

This doesn't highlight alternative care directly, but does give hope for the market share preventive care is taking. Keep on keepin' on!

From 10 (an 1/2) to watch, December 2009 issue of Entrepreneur Magazine:

#8: Health and Wellness
Healthcare reform, aging baby boomers, more emphasis on preventive care -- all of these things and more are fueling growth in health and wellness businesses. Healthcare and social assistance topped the industry growth charts this year, according to the U.S. Census Bureau, with second quarter revenue of $452.5 billion, up 3 percent from the previous quarter.

Home care was the No. 1 growing industry from 2004 to 2009, averaging yearly increases of more than 7 percent, according to IbisWorld. In-home care already employs a staggering 1.33 million people, and revenue is expected to grow beyond $72 billion by 2011.

And whatever form the government's healthcare act finally takes, it is likely to boost the number of consumers for health services.

Preventive care continues to thrive too. In fact, people are more likely to go to the gym during a down economy, according to a recent survey by the International Health, Racquet and Sportsclub Association. Total health club industry revenue last year topped $19 billion, the association reports.

Boomer Fitness, based in San Carlos, Calif., is capitalizing on that generation's obsession with staying healthy and youthful.

"Our generation isn't about sitting around and getting old," says founder Arleen Cauchi. "We're about being active, enjoying life." - K.O.